Latency Is Having A Huge Negative Impact On eCommerce Companies

 

Latency-is-Having-a-Huge-Negative-Impact-on-eCommerce-Companies

 

Years ago, Amazon found that every 100ms of latency cost them 1% in sales. Google found an extra 0.5 seconds in search page generation time dropped traffic by 20%. At Microsoft, we have seen a similar impact: slowing down the average load time of Bing by 2 seconds can drop revenue per user by 4.3%.

The performance of your site has a direct impact on your bottom line. If your site is slow, users will leave without converting. 40% of users will abandon a site that takes more than 3 seconds to load. And each additional second of delay can result in a 7% drop-in conversion rate.

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The cloud can help to improve latency optimization by providing a more efficient way to route traffic. By using cloud latency to route traffic, businesses can avoid the need to use physical infrastructure, which can be costly and time-consuming. In addition, the cloud can provide a more direct path between users and resources, which can help to reduce latency. Finally, the cloud can offer a variety of features and services including network latency solutions that can help to improve performance, load balancing and caching.

Overall, the cloud can help to improve latency by providing a more efficient way with services like

  • CDNs
  • Right Compute Sizing
  • Caching
  • Optimize application latency with load balancing
  • Employ a hybrid architecture
  • Extending SD-WAN to your public cloud
  • Accelerated Networking

When selecting a cloud provider, be sure to consider their reputation for reliability and performance, as well as their pricing structures. You will want to find a balance between cost and quality that meets your organization's needs. With careful planning and implementation, migrating to the cloud can provide your organization with several significant benefits, including web application latency optimization. If you are struggling with web application latency, latency in cloud computing, and slowness issues, it is important to partner with a reputable and experienced provider. We offer cloud support and managed services to help you develop a clear cloud strategy and identify which workloads are best suited for the cloud. Contact us today to optimize your latency and improve your eCommerce performance.